You Already Know 9780241776452 Paperback

A fresh perspective on how to navigate uncertainty and make better decisions in every aspect of lifeAnnie Duke, author ofThinking in BetsandQuitReadingYou Already Knowreminded me of the moment I knew YouTube was possibleSteve Chen, co-founder of YouTubeA research-backed framework to help you accomplish your most ambitious goals by honing and harnessing your most powerful yet underutilised resource: intuition.What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang’s extensive research spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners reveals that their greatest asset is something less tangible: intuition. That instinctive gut feeling often determines who seizes opportunities and who misses them.InYou Already Know, Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we dont even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act.Grounded in Huangs pioneering research and enriched with insights from hundreds of illuminating interviews, this book offersa practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals. Whats stopping you from unlocking your full potential? You already know.